Site of the Month: Visit Ljubljana

September’s “Site of the Month”, Visit Ljubljana, would excite those coming to StripeCon 2016, getting you up close and personal with Ljubljana, the historical and picturesque medieval capital of Slovenia.

The site was developed by SilverStripe partner Innovatif, a Slovenian digital marketing agency with over 12 years of experience in providing full digital services from planning and designing to development, execution and maintenance. Innovatif is also the host for StripeCon 2016.

Visit Ljubljana is the official tourism website of Ljubljana and the Central Slovenia region, providing all the information that you may need when visiting the city, including sights, events, hotel booking, city tours, and day trips. Innovatif has been developing and updating the site over 10 years with several major upgrades and improvements: a mobile-first redevelopment, SilverStripe migration and an online shop.

Transitioning into SilverStripe

As Visit Ljubljana is a site with a huge amount of content and traffic, a major part of the migration into SilverStripe CMS included transitioning the content into the new environment and adjusting the layout to make it easy for visitors to find information that they needed.

Innovatif found SilverStripe CMS/Framework an ideal environment to develop.  “SilverStripe’s interface is very user-friendly. You can teach the administrators and editors very quickly how to handle the website using SilverStripe,” said Tomasz Pirc, Head of UX and Strategy, Innovatif.

Notable modules

• silverstripe/translatable: making the site available in multiple languages, which attracts a large number of foreign visitors.

• silverstripe/lumberjack: given the sizeable SiteTree, this module helps manage with ease different levels of content including news sections, shops, and events.

• silverstripe/googlesitemaps: helping the site easy to find by visitors when they search for information about Ljubljana.

• jonom/focuspoint: images appear on the site more clearly when cropped correctly.

Results

Since the transition of the site into SilverStripe CMS/Framework, the site visits have seen a consistent increase of 5-10% each month. In August 2016, there was 40% higher traffic than the same period of the previous year. The site draws most traffic from Italy, UK, Germany, Austria and France. However, lots of local people visit the site for event updates.

As one of Innovatif’s most successful projects, the site won in the web content category of the international competition of international tourism association Digital Tourism Think Tank in 2013.

Want to see Ljubljana in person? 

StripeCon 2016 is held at this beautiful city 13 - 15 October 2016, so please sign up to attend this event, learn more about SilverStripe CMS/Framework and witness all the glory that Ljublijana has to offer.