Background
For more than two decades, MediaEdge has worked in partnership with hundreds of associations across North America to develop effective communication strategies that provide real value to members while increasing non-dues revenue.
Media Edge required a new corporate website that highlighted their four core areas of service.
Our challenges
In addition to the main corporate website, Media Edge also required development of a standalone business directory they could offer to their various industry association clients. The directory had to be built so that its theme could be easily changed and redeployed to match the branding of each individual association. Media Edge also wanted to be able to add or remove advertising on these sites and to offer “featured listings” to their clients.
The Results
We designed and built the new corporate site using SilverStripe CMS. We also built a re-deployable business directory that has so far been used to highlight 5 different industry associations. The directory has become a new, successful revenue generator for our client.
