As a forward-thinking company and a leading New Zealand brand, Silver Fern Farms is committed to continually improving their website. When it came to launching a bold new product range to a new demographic and sharing their commitment to sustainability, good enough was not going to be good enough so we took the opportunity to go above and beyond. Silver Fern Farms’ Honest Burgers are here to disrupt the category and give customers thriller without the filler. The product range broke the mold from the very beginning so it was clear that new designs would be needed to launch the range and promote the products. Using the bold visual identity and packaging imagery, we created a landing page to introduce the new range, product pages to explore each of the flavours, and refreshed the home page and navigation to support the breakout consumer brand within the existing website architecture. In addition to Honest Burgers, Silver Fern Farms were eager to celebrate their ongoing commitment to sustainability with an updated strategy and performance results aligned with the UN’s Sustainable Development Goals. Sustainability-conscience website users can now explore Silver Fern Farms’ timeline of milestones and achievements, read stories demonstrating sustainability in practice, and track performance on specific material issues across their three key pillars of sustainability; environmental, social, financial.