The Kočevsko region is not one of the first destinations that come to mind when planning a holiday. It was not until a few years ago that the tourism in this region started developing in the first place and, in 2016, the Kočevje Public Institute for Culture and Tourism was looking for a new destination brand for the region. The challenge was to put the Kočevsko region on the map of must-visit tourist destinations that offer active and adventure-filled getaways in unspoilt nature. The institute liked our ‘Secret Forest of Slovenia’ idea most and we have been developing the brand communication strategy together ever since.

The main communication tool is an information-packed and inspiring website that responds to the needs of any user. It provides website visitors with useful tips (on planning a visit to this region, routes, points of interest, package deals etc.) and inspiring content that makes you want to visit the destination. The website and other promotional materials (various printed materials, T-shirts, info points, maps etc.) tell a comprehensive visual story of a secret forest and a wild, yet nice destination.