Leveraged Equities’ brand and website was no longer fit-for-purpose and was in need of a refresh to match their current offerings. They were after a high-end premium look while also retaining a connection to their parent company, Forsyth Barr. With a remit to modernise Leveraged Equities, we created a brand grounded by a carefully-curated selection of elements; a wordmark, monogram, muted colour palette, institutional and natural imagery. We also created a new website which brings everything together while also adding new value by explaining Leveraged Equities’ offerings in a more articulate way. With a toolkit of refreshed brand assets and guidelines, Leveraged Equities now has the ability to roll out further elements. This combination of elements projects a revitalised and assured path forward for Leveraged Equities.