Serenitas approached us to provide a long-term website strategy, design and development for an online ecosystem for over 50s Lifestyle Villages, Thyme. We underwent various strategy workshops and user experience exercises and created a multi-site strategy that allowed Thyme to acquire, brand and launch websites rapidly using a single Silverstripe backend. The backend consists of a master website and 2x sub / micro sites where they can advertise specific information about lifestyle developments. All sites are accessible through a single administration panel and share master brand elements to create consistency between the ecosystem. The entire build uses customisable content blocks that can be rearranged in any order, duplicated across pages and across micro sites. These blocks can be used to create new website pages, landing pages and various marketing collateral. We also integrated all lead forms into Dynamics CRM to create efficiency when managing leads and customer information.