Blog

When we're uncertain on how to behave, we look to others for guidance. For the fourth principle from our Powers of Persuasion eBook, we take a look at how you can use social proof in your communications to influence a person when they are making a decision.

An essential part of the online user experience is all about how you design your site. As the third principle from our Powers of Persuasion eBook, we are looking at how the look of your site can influence the user for the better!

Figuring out how to use clickbait to entice and influence your audience can be tricky. This month, we are looking at the second principle from our eBook “Powers of Persuasion" – using nice clickbait.

Announcing the launch of our brand new, completely free Resources Centre, where we've brought together years of expertise into one place. You will find a collection of downloadable content including case studies, eBooks, whitepapers and more. 

Influencing change in the public sector is tricky, especially when you’re trying to curb behaviour. In this post we look at just 1 of the 6 principles from our upcoming ebook on influencing for good, the principal being 'the magic of three'.

Your audience wants someone who works for your company and knows the product, so don't send promo girls, send your best! In part two of this series, Nicole explains the smartest ways to staff your booth.

How we produce, distribute and consume content is changing. To illustrate our thinking on the topic, our future of content delivery series in now available to download for free. If you're a marketer or CMS user, learn what is happening in the content space and what you should keep an eye out for.

Everyone's got their favourite tools for getting the job done. SilverStripe Product Marketer, Andrew Underwood, lists 10 of his favourite tools for marketers to try this year.